Carling, the official beer of the Premier League, teamed up with Wide Eye Outdoor and Kinetic, the leading agency in helping brands connect with and activate their audiences while on the move and media agency Zenith, to run its new innovative and eye-catching OOH campaign ‘Play on a Premier League Pitch’. The dynamic, creative campaign, designed specifically to target key Carling audiences, promoted an exclusive competition to play on a Premier League pitch.