17th February 2021

Ireland’s largest Digital Out of Home Network is created by the merger of Wide Eye Outdoor and Adtower Limited

A merger has taken place between Wide Eye Outdoor and Adtower Limited to create the largest Digital Out of Home (DOOH) network in Ireland, close to 1,000 digital screens. The…

1st October 2020

Wide Eye Outdoor & Edge Media Expand ‘Shelfie’ Network Into Circle-K

Shelfies are a network of digital point of sale advertising units, strategically placed on the retail shelf, at eye level and located in over 100 convenience stores. Shelfies, developed by…

24th March 2020

Carling launch Dynamic Digital OOH Campaign Tapping into Live Premier League Score

Carling, the official beer of the Premier League, teamed up with Wide Eye Outdoor and Kinetic, the leading agency in helping brands connect with and activate their audiences while on…

20th December 2019

The Shifting Sands of Digital in the Out of Home Marketplace

Technology has had a massive effect on the OOH landscape. Developing Digital possibilities has revitalised a traditional medium by enhancing flexibility and reducing lead times. This in turn has resulted…

26th April 2017

Is That Really Sexual Harassment? DOOH!

An interactive DOOH (Digital Out-of-Home) campaign from Cosc – The National Office for the Prevention of Domestic, Sexual and Gender-based Violence is highlighting the prevalence of excuses used by Irish…

22nd May 2015

From Russia with Equal Love: How Paddy Power made accidental allies of the World Cup Home Nation

Paddy Power teamed up with OMD and Wide Eye Outdoor during the FIFA World Cup to promote its innovative Gay Goals campaign in pubs in Ireland. Every time Russia scored...